Ep. 220 - Estrella Lopez-Brea - Why it's the Best Time to be in Consumer Insights, According to Nestlé

My guest today is Estrella Lopez-Brea, Global Head of Consumer Connections at Cereal Partners Worldwide. Established in 1991, Cereal Partners Worldwide is a joint venture between General Mills and Nestlé to produce breakfast cereals. The company is headquartered in Switzerland and markets cereals in more than 130 countries. Prior to joining Cereal Partners Worldwide, Estrella was the Knowledge & Insights Senior Analyst for Coca-Cola where she guided the BU’s decision making processes and development of the Coke Masterbrand strategy and their innovation pipeline. Find Estrella Online: LinkedIn Website: https://www.nestle-cereals.com/global/en Find Us Online: www.happymr.com Social Media: @happymrxp LinkedIn This Episode’s Sponsor:  This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, they are fluent in market research. For more information, please visit them at G3Translate.com. [00:00] On Episode 220, I'm interviewing Estrella Lopez Brea, Global Head of Consumer Connections of Cereal Partners Worldwide. But first, a word from our sponsor. [00:09] We'll take just a moment and thank G3 Translate. They have been a very valuable partner for Happy Market Research podcast, and the work that we have been doing here. I greatly appreciate it. They transcribe each one of our interviews, which range from 20 to 40 minutes, for free for us. It is a humongous benefit because it improves overall accessibility of the content that we are creating jointly with the research community. They have a unique approach. They are able to turn things around within 24 hours. I am very, very grateful for G3 Translate, and I hope that you will consider them for your next translation company project. Take the time. Go ahead and go on social media. You can find them, simply Google “G3 Translate”. That's the number “3” and you will find the website as well as on LinkedIn. It would mean literally the world to me if you take the time to do that. Thanks so much. [01:07] Hi, I'm Jamie Brazil, and you're listening to the Happy Market Research podcast. My guest today is Estrella Lopez Brea. [01:16] Correct. [01:17] Yay! Global Head of Consumer Connections at Cereal Partners Worldwide. Established in 1991, Cereal Partners Worldwide is a joint venture between General Mills and Nestle to produce breakfast cereals. The company is headquartered in Switzerland and market cereals to more than 130 countries. Prior to joining Cereal Partners Worldwide, Estrella was the Knowledge and Insights Senior Analyst at Coca-Cola, where she guided the business units, decision-making process and development of Coke’s master brand strategy and their innovation pipeline. Estrella, thank you so much for being on the Happy Market Research podcast today. [01:54] Thank you for having me. It's a pleasure. [01:59]