Ep. 222 - Menaka Gopinath - How Ipsos is Helping Top Brands get to the Heart of Consumers Through Online Communities

My guest today is Menaka Gopinath, President of Ipsos Social Media Exchange North America. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris, France. Menaka has held senior positions at Fuel Cycle and  was a Creator and Producer at Wilcox Sessions which was an online video series where musicians played an intimate performance in their living room.  Find Menaka Online: LinkedIn Website: https://www.ipsos.com/en-us Find Us Online:  Social Media: @happymrxp LinkedIn This Episode's Sponsor: This episode is brought to you by Clearworks. Clearworks is an insights, innovation, and customer-experience company. They help clients understand their customers better, identify opportunities for innovation, and create products, services, and experiences that matter. Their clients are diverse in size and industry but share one important thing: a passion to drive more business by driving more meaningful human connection. For more information, please visit them at www.clearworks.net. [00:00] On Episode 2022, I’m interviewing Menaka, the President of Ipsos Social Media Exchange – North America, but first a word from our sponsor. [00:11] This episode is brought to you by Clearworks.  So, we have a couple of sponsors on our show. I just want to underscore how much I appreciate those of you who have sponsored the Happy Market Research Podcast.  It makes a ton of value to the ecosystem that is actually transcending market research right now. I say “transcending”; that’s probably the wrong framework, but exceeding, moving beyond into user experience research as well as data analytics and insights.  In fact, recently we’ve been picking up shows like “Predictive Analytics World” and “Marketing Insights World.” These are two different shows that are great examples of where the Happy Market Research has a presence and, subsequently, an audience that is well outside of the normal market research vein.  So, Clearworks, thank you so much for your sponsorship. For those of you who don’t know, they are insights and innovation and customer experience company. They help their clients understand their customers better, identify opportunities for innovation, and create products, services, and experience that actually matter.  Their clients are diverse, both in size and industry, probably like all of ours, but they do share one important thing, which is a passion to drive more business by driving more meaningful human connections. You can find them online at www.clearworks.net.  Again, it’s www.clearworks.net.  And again, thank you so much for your time.    [01:43]     Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  My guest today is Menaka Gopinath, President at Ipsos Social Media Exchange – North America.  Founded in 1975, Ipsos is one of the largest market research firms globally and is also a consulting firm with worldwide headquarters in Paris, France.  Menaka has held senior positions at FuelCycle and was a creator and producer at Wilcox Sessions. This is an interesting, little side hustle she’s got going on.  I might wind up cutting that piece.