Ep. 227 - Bryant Leech of Nielsen on the Correct Application of Automation from the World's Largest Research Firm

My guest today is Bryant Leech, Director of Design Solutions at Nielsen. Nielsen is an American information, data and measurement company that operates in over 100 countries and employs approximately 44,000. Prior to joining Nielsen, Bryant has worked as both a client side research and agency researcher. He has also been a ski instructor.   Find Bryant Online: LinkedIn Website: https://www.nielsen.com/us/en Find Us Online:  Social Media: @happymrxp LinkedIn Website: happymr.com This Episode’s Sponsor:  This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] In episode 227, I'm interviewing Bryant Leech, Director of Design Solutions at Nielsen, but first a word from our sponsor.  [00:09] This episode is brought to you by HubUx.  HubUx is a productivity tool for qualitative research.  It creates a seamless workflow across your tools and team.  Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research.  The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace.  So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx.  If you have any questions, reach out to me directly. I would appreciate it. [email protected] [01:34] Hi, I'm Jamin Brazil, and you're listening to the Happy Market Research Podcast. My guest today is Bryan Leech, Director of Design Solutions at Nielsen.  Nielsen is an American information, data, and measurement company that operates in over 100 countries and employs approximately 44,000 employees. Prior to joining Neilson, Bryant has worked as both a client-side researcher and agency researcher.  He has also been a ski instructor. Bryant, thanks very much for joining me on the Happy Market Research Podcast today.  [2:06] Thanks a lot, Jamin.  Appreciate it being here.  [02:08] Let's start out with a conversation about your parents. What did they do and how has that informed your ca...