Ep. 231 - MrWeb Series - Isaac Rogers of 20|20 Research on Benefits to Investing in ResearchOps Automation

Happy Market Research Podcast - A podcast by Jamin Brazil

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My guest today is Isaac Rogers, CEO of 20|20 Research. Established in 1984, 20|20 believes in the power of giving consumers a voice, and has spent more than 30 years finding ways to simplify connections between brands and consumers, enabling the consumer to share their stories. Prior to joining 20|20 in 2008, 20|20 has developed methods and tools used worldwide for qualitative and hybrid research studies.  Find Isaac Online: LinkedIn: www.linkedin.com/in/isaacrogers  Website: www.2020research.com  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  This Episode is in Partnership with MrWeb: Website: www.mrweb.com  Twitter: www.twitter.com/mrwebnews  This Episode’s Sponsor:  This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] Hey everybody, this is Jamin, host of the Happy Market Research Podcast. In conjunction with MrWeb, I've had the honor of interviewing three of the leading custom panel companies. This is one of those three episodes. If you're not currently subscribed to MrWeb, I just can't recommend another resource. He gives you a daily update on happenings, whether it's HR, M&A, technology releases, companies going out of business, companies starting. I mean there is not a single point of truth that I found to be more consistent and reliable than MrWeb. So check them out. They're great and I hope you enjoy this episode.  [00:45] According to the GRIT report, there has been an increase in the number of qualitative-based tools. This is centric to user experience, customer experience, and market research. However, as with all things, the actual research operations remains to be done and that happens usually outside of those toolsets. HubUx is a solution for that. You plug your tools directly into it; you enter in who it is that you want to talk to, when you want to talk to them, and HubUx literally does the rest for you. If you already have an existing customer list, you can just upload it directly into the tool. If you want to leverage social recruiting, that's integrated as well. It is the single source for all of your research operations needs HubUx. Check it out. Thanks. [01:30] Hi, I'm Jamin,