Ep. 238 - 2019 CRC Series - Aaron Hill - Sawtooth Software, Inc.

Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Aaron Hill, Vice President of Client Services at Sawtooth Software, Inc. Find Aaron Online: LinkedIn: www.linkedin.com/in/aaronhill1 Website: www.sawtoothsoftware.com Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  [00:00] Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes. [00:32] I've got Aaron Hill with Sawtooth Software. We are live today, Happy Market Research Podcast. CRC is the name of the conference. This is day one. Aaron, it is an absolute honor to have you on the pod. [00:45] Thank you so much. It's great to be here. [00:46] I've used Sawtooth for, it feels like a hundred years, but it was really, my first experience was 1996. It was a summer; it was sultry. Bryan Orme was the guy… How do you say his last name? [01:00] Orm. [01:01] Sorry. Orm. I don't know why I say Orm-e. Anyway, we were doing models. Jamie Plunkett actually was primary with him. Dick McCullough of Macro Consulting was the guy that we worked for—pretty well, respected in the space from an advanced analytics perspective. Tremendous respect for him personally. Anyway, so tell me a little bit about what the Sawtooth is doing these days. [01:21] So, Sawtooth right now, we're always working on new conjoint stuff, working on faster algorithms, easier access to the algorithms and the programs that we're working on, trying to make it so that we can streamline the processes that people use to analyze their conjoint data. [01:45] So, you guys are renowned for your advanced analytics capabilities, right? You’re basically the inventors of ACH,