Ep. 301 — How to ask Research Participants a Good Question

In this episode, we’ll hear from insight professionals at top brands and consultancies on their top tips for asking a good research question to participants as well as common mistakes and how to avoid them. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. This episode is in collaboration with Lookback. In conjunction with this episode, Lookback will be publishing, “7 Tips on how to ask the Perfect Questions.” Referenced Guests: Harry Brignull, Head of UX Innovation at Smart Pension Twitter: https://twitter.com/harrybr LinkedIn: https://www.linkedin.com/in/harrybrignull/ Emma Craig, UX Research Manager at Shopify Twitter: https://twitter.com/emmaccraig LinkedIn: https://www.linkedin.com/in/emma-craig-5b829920/ Zoe Dowling, SVP of Research at FocusVision Twitter: https://twitter.com/zoedowling LinkedIn: https://www.linkedin.com/in/zoedowling/ Josh LaMar, Principal Researcher & Co-Founder at Authentique UX Email: [email protected] Web: http://www.authentiqueux.com LinkedIn: https://www.linkedin.com/in/joshlamar/ Facebook: https://www.facebook.com/authentiqueux/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Chueyee Online: Email: [email protected] LinkedIn: www.linkedin.com/in/chueyeeyang Twitter: www.twitter.com/chueyee15 Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Leading Questions - Yes Prime Minister: https://www.youtube.com/watch?v=G0ZZJXw4MTA Epidemic Sound: https://www.epidemicsound.com/ Additional Links: Double-barreled questions: https://en.wikipedia.org/wiki/Double-barreled_question Dark Patterns: https://www.darkpatterns.org/