Ep. 305 – Andrew Moffatt – How Sample Quality has Changed and What you can do to Adapt

Happy Market Research Podcast - A podcast by Jamin Brazil

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My guest today is Andrew Moffatt, Partner & Chief Strategy Officer at OpinionRoute.  Founded in 2013, OpinionRoute is a services and software company focused on quantitative market research. They are most widely known for their CleanID offering designed to identify survey participants who are bots or survey farms.  Prior to joining OpinionRoute, Andrew spent 17 years at Survey Sampling International which was acquired by Dynata where he started as a Sales Director and moved up to SVP, Global Strategic Partnerships.  Find Andrew Online: LinkedIn: https://www.linkedin.com/in/andrew-moffatt-7064422/  Twitter: https://twitter.com/moff727  Website: https://www.opinionroute.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp   LinkedIn: www.linkedin.com/company/happymarketresearch   Facebook: www.facebook.com/happymrxp   Website: www.happymr.com   Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode’s Sponsor: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour.  For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project.  [00:00:02] Jamin Brazil: Hi. I’m Jamin Brazil. You're listening to the Happy Market Research podcast. My guest today is Andrew Moffatt, partner and chief strategy officer at OpinionRoute. Founded in 2013, OpinionRoute is a services and software company focused on quantitative market research. They are widely known for their clear ID offering designs to identify surrogate participants who are either bots or come from a survey farm. Prior to joining OpinionRoute, Andrew spent 17 years at Survey Sampling International, which was acquired by Dynata where he started as a s...