Ep. 412 – How to use Job’s To Be Done with Qualitative Research with Paul Bruening, Director UX Research and Insights at Thomson Reuters

My guests today is Paul R. Bruening, Director UX Research and Insights at Thomson Reuters. Thomson Reuters has around 50,000 employees globally and is the world’s leading provider of news and information-based tools to professionals. These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective.  Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute  Twitter: https://twitter.com/Merlien  Find Paul Online: LinkedIn: https://www.linkedin.com/in/paulreevesbruening/  Website: tr.com  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy. To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research. [00:00:01] Jamin Brazil: Hi. I'm Jamin, host of the Happy Market Research podcast. my guest today is Paul Bruening,