Ep. 426 – SampleCon 2021 Highlights: Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger Group

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger Group. More about SampleCon 2021: https://samplecon.com/ Find Ted Online: LinkedIn: https://www.linkedin.com/in/tedpulsifer/  Website: https://www.schlesingergroup.com/en/   Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Ted Pulsifer, we are live today on the show floor of SampleCon. [00:00:07] Ted Pulsifer: Hi, Jamin. Thanks for having me. [00:00:09] Jamin Brazil: It's 2021. This is my first live event. How's it going for you? [00:00:13] Ted Pulsifer: It's great. This is my first live event in about a year and a half other than a couple select meetings, so it feels wonderful. [00:00:22] Jamin Brazil: It's just so nice to be able to see people. What do you think about the show so far? [00:00:25] Ted Pulsifer: So far it's great. This is a perfect time. I just got done hosting a panel and have done some other events we sponsored, and so it's just been great to switch gears and be a participant and start looking and observing. And it's been great. Really good conversation. A lot of new faces. I had a panel of three and two of them were first-time SampleCon attendees, which speaks about their growth. [00:00:43] Jamin Brazil: Yes, for sure. What do you think about the pandemic in terms of how it's impacted you? [00:00:50] Ted Pulsifer: It's interesting. So we sold our business to Schlesinger and actually finalized that in February of 2020, so I kind of felt like the last person to get a table at their favorite restaurant if you will. And we just walked into that, and then of course didn't see anything coming. So unfortunately a lot of the plans and everything that we had to collaborate with our qualitative business and our quantitative business sort of got put on hold, the in-person work. But a couple of advantages that we had is a lot of clients in our business that do traditionally in-person qualitative work that were interested in doing digital qual, but "maybe I'll try it later,