Ep. 437 – CRC 2021 Highlights: Sergio Oliveri, Digital and Social Content Marketing Manager at NetBase Quid

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Digital and Social Content Marketing Manager at NetBase Quid.  More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021  Find Sergio Online: LinkedIn: https://www.linkedin.com/in/sergiooliveri/  Website: https://netbasequid.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hi everybody, live from CRC here in Dallas, Texas. Sergio Oliveri. [00:00:07] Sergio Oliveri: Yes. Sergio Oliveri, yup. [00:00:08] Jamin Brazil: Oliveri. Excuse me. Net Base Quid is the name of this. [00:00:13] Sergio Oliveri: Net Base Quid, got to love that name, right? [00:00:15] Jamin Brazil: Tell me a little bit about the company. [00:00:16] Sergio Oliveri: Yeah, so Net Base Quid is an AI-powered consumer market intelligence tool. So basically we do social media listening and news media research. [00:00:28] Jamin Brazil: Got you. [00:00:28] Sergio Oliveri: Yeah. So it’s a platform somebody subscribes to and then they get it for a year. And we have like billions of sources. It’s crazy. There’s. [00:00:38] Jamin Brazil: So tell me about the use case. [00:00:39] Sergio Oliveri: Yeah, so for instance one of our customers, we work with a lot of big name brands, Yum Brands, Taco Bell. And we had a board member on the stage here at CRC in Dallas and he was talking about how he was part of the Taco Bell. He was the CMO of Taco Bell. And there’s a lot of different use cases with Taco Bell but one of my favorites is – so they’re trying to figure out how can they kind of – what could they do differently; what kind of – what’s out there; what are people talking about. And they discovered a big connection between Doritos and Taco Bell. So Doritos Locos Tacos. [00:01:20] Jamin Brazil: So they made that connection because they’re utilizing your platform and they saw the crossover?