Ep. 443 – The Power of Creating Your Own Panel Community With Dyna Boen, Managing Director at Escalent

Our guest today is Dyna Boen, Managing Director at Escalent.  Escalent is a human behavior and analytics advisory firm specializing in industries facing disruption and business transformation. Their customers include Land Rover, Volvo, Johnson and Johnson, and Comcast.  Prior to joining Escalent, Dyna served as the Head of Audience Sales at SurveyMonkey and served as a key executive at Lucid and Upwave. She also gives back to the market research industry by serving on the board of directors of WIRe (Women in Research) and the Insights Association.  Find Dyna Online: LinkedIn: https://www.linkedin.com/in/dynaboen  Website: https://escalent.co/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: * The first is a Full-Time 100% Online program taught over 12-months starting in January 2022* The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,* And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your m...