Ep. 513 – HMRP Monday Edition: How Leaving Your Discussion Guide Blank can Impact Your Research Results with Nick Graham, the Global Head of Insights & Analytics at Mondelēz

This episode is in collaboration with QUAL360 North America.  Our guest today is Nick Graham, the Global Head of Insights & Analytics at Mondelēz.  Mondelez traces its roots to the National Dairy Corporation, which was founded in 1923.  One year later, the Kraft Cheese Company was founded and listed on the New York Stock Exchange.  In 1930, National Dairy was acquired by Kraft.  Fast forward to September 7, 2009, Kraft made a hostile takeover bid for the British company, Cadbury, makers of Dairy Milk and Bournville chocolate. This bid was eventually successful.  In August of 2011, Kraft Foods announced plans to split into two publicly traded companies, an international snack-food company and a North American grocery company. The snack-food company, called Mondelez, would be the legal successor of the old Kraft Foods, while the grocery company would be a new entity known as the Kraft Foods Group. The split was completed in October 2012. It was structured so that Kraft Foods changed its name to Mondelez and spun off Kraft Foods Group as a new publicly traded company. Today, Mondelēz, is an American multinational candy, food, beverage, and snack food company based in Chicago, Illinois. Mondelez has an annual revenue of about $26 billion and operates in approximately 160 countries. QUAL360 North America: * Website: https://na.qual360.com/ Find Nick Online: * LinkedIn: https://www.linkedin.com/in/npgraham/ * Company: https://www.mondelezinternational.com/  Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: * The first is a Full-Time 100% Online program taught over 12-months starting in January 2022* The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,* And of course,