Ep. 515 – Lisa Wilding-Brown, Chief Executive Officer of InnovateMR, on the Characteristics of a Fraudulent Respondent and how to Filter Them Through Survey Design

Our guest today is Lisa Wilding-Brown, Chief Executive Officer of InnovateMR.   InnovateMR is an independent sampling and ResTech company that delivers Faster Answers from business and consumer audiences utilizing technologies to support agile research. Lisa is a veteran of the marketing research industry and has served as an executive at uSamp. Find Lisa Online: * LinkedIn: https://www.linkedin.com/in/lisawildingbrown/ * Company: https://www.innovatemr.com/  Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:01] Chueyee Yang: Today is March 21, 2022. Happy Monday. This is Chueyee Yang, the show's producer, and you're listening to the Happy Market Research Podcast. We have a very special guest today, but before we get to that, here's a word from our sponsors. [00:00:20] Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State's marketing research program and HubUX. The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats: full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation.