Ep. 527 – IA Annual 2022 Conference Series: Pam Bracken, Department Head of Special Projects and Curriculum Development at University of Georgia

Find Pam Online: * LinkedIn: https://www.linkedin.com/in/pamelabracken/ * Email: [email protected] Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com * “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 * Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE   This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: I am joined by Pam Bracken, University of Georgia. Pam, if you've ever been to any industry event, you have seen and met Pam. She has shaken your hand and greeted you with the warmest smile you have ever seen. It's an honor to have you on the show, Pam. [00:00:18] Pam Bracken: Thanks for having me, this is fun. [00:00:19] Jamin Brazil: Some people might not know about the University of Georgia and their degree in market research. Maybe you could tell us a little bit about it. [00:00:25] Pam Bracken: The University of Georgia was one of the first, I think the first to offer a MMR degree, a Masters of Market Research program, and it actually got started I think maybe 30, 35 years ago, and it was because I think corporations recognized a need for that kind of graduate level education, and they were based out of Atlanta, and thought hey, let's work with the University of Georgia. But then in the mid 1990s, research practitioners recognized hey,