Ep. 553 – Understanding how to Leverage Ecosystems in Your Research with Vidyotham Reddi, Director of Growth Analytics & Market Intelligence at Mars

This episode is in collaboration with MRMW North America 2022. Today I’m joined by Vidyotham Reddi, Director of Growth Analytics & Market Intelligence at Mars.  Mars is an American family-owned multinational manufacturer of some of the world's most iconic products including M&M’S®, SNICKERS®, ORBIT®, EXTRA®, and Skittles.  Prior to joining Mars, Vidyotham served as an insights leader at AT&T, Nielsen, and General Mills. MRMW North America 2022:  * Website: https://na.mrmw.net/* Date: June 15-16, 2022* Location: Atlanta, Crowne Plaza Atlanta Midtown* Tickets: https://na.mrmw.net/#tile_timer  Find Vidyotham Online:   * LinkedIn: https://www.linkedin.com/in/vidyotham-reddi-ph-d-he-him-61458a/  * Email: [email protected]* Company: https://www.mars.com/  Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey everybody, I'm Jamin, host of the Happy Market Research Podcast, today we are joined Vidyotham Reddi, director of global analytics and market intelligence at Mars. Mars is an American family owned multinational manufacturer of the some world's most iconic products, also some of my favorites, including M&Ms, Snickers, Orbits, Extra and Skittles. Prior to joining Mars, Vidyotham served as an insights lead at AT&T, Nielsen and General Mills.