Ep. 566 – The Art of Thinking Differently about Business Challenges with Susan Fader: What is Contextual Intelligence

My guest today is Susan Fader, founder of FaderFocus.Susan Fader is Business Strategist and Transformationalist Catalyst, as well as a sought after Speaker for her original thinking of reframing business challenges and baseline assumptions. She specializes in strategic consulting and qualitative research methods. She helps clients achieve focus and get “un-stuck,” reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers.  Find Susan Online: * LinkedIn: https://www.linkedin.com/in/fadersusan/ * FaderFocus: https://www.faderfocus.com/  Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Welcome you're listening to the happy market research Podcast. I'm Jamie Brazil your host. Today we have a special guest, Susan Fader. Founder of Fader Focus. For the last 34 years Susan has run Fader Focus as a business strategist and transformationalist catalyst specializing in qualitative methods and strategic consulting. She helps clients achieve focus and get in quotation marks unstuck. Reframing their energies, your energies. Also helping them with really addressing the conformational bias that all of us have when we're approaching specific problems or market challenges. One of the things that I found really standoutish about Susan is she applies a no holds barred or no sacred cows view or approach to the problems that her clients are facing or even the market is facing more broadly. And so, with that kind of a framework it really allows someone to come in with a fresh perspective and reframe for us as researchers or as executives,