IIeX NA 2019 Conference Series – Andy Greenawalt - OdinAnswers

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Andy Greenawalt, CEO of OdinAnswers. Contact Andy Online: LinkedIn OdinAnswers [00:00] I had a phone conversation with Andy Greenawalt, Odin Answers, the day that they actually rebranded from OdinText to OdinAnswers.  Those of you who don’t know Tom Anderson’s the founder of that company and until recently has been the CEO. Andy’s assumed the role and begun with a bang.  I’ll say I really liked this conversation, hearing about how OdinText has pivoted based on where the market is right now and where they believe it’s going. They’re focusing a lot more on what is going out, in other words, where the point of value is and how to get inside of sentiment analysis and how to get to that sentiment analysis and that value to really power business insight.  As always, you can find his information in the show notes. [00:47]   My guest today is Andy Greenawalt with OdinText, and we are live at IIEX in Austin.  How are you today? [00:57]   I’m doing great, doing great.  Great to be in Austin and great to be on the podcast.    [01:01]   Yeah, thanks so much for joining me.  We are sitting here in the beautiful...  like art behind me, right? It’s not a bad venue. [01:08]   Jackson Pollack went large-scale here. [01:11] Exactly, well done.  What do you guys think about the show so far? [01:15]    I just got here.  So, yes, it is successfully achieved my expectations:  it is a building and everyone is here. So, I just walked in the door.  It looks fantastic. [01:27] Well, they have some fun activities that are going one beyond the awesome speakers that they have lined up, one of which is a paint-by-numbers that is actually going on right behind you.  If you’re so inclined, you can take a moment, pick a color; she gives you the corresponding number, and you literally just start. They did this in Amsterdam for the first time this year. It was really a cool piece of art, and they actually have down here at the base of the elevator.  So you have to check it out. I’m like, gosh, if they keep doing this, they’re going to actually develop a pretty cool, kick-ass art collection.    [02:00]   There we go, there we go. [02:01] Market research meets art.  It’s kind of a neat combination.  So, tell me a little bit about what’s going on at OdinText.   [02:07] So, OdinText is now OdinAnswers as of this morning.  And really what that is it’s the pivot from what goes into the thing to what comes out of the thing.  I came out about a year ago. I was at the Atlanta IIEX. And in working with these guys over the last year, it was clear that what we were delivering to customers wasn’t text analytics.  It was something else: it was triangulating on a different piece of information and that’s what really answers is all about; it’s about the intersection between the text,