IIeX NA 2019 Conference Series – James Norman – Pilotly

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews James Norman, CEO and President of Pilotly. Contact James Online: LinkedIn Pilotly [00:00] James Norman, one of my favorite entrepreneurs in this space.  The name of his company is Pilot.ly. They are an innovative, video-based platform.  Respondents are exposed to any length of video from seconds to hours, and that feedback is automatically processed, analyzed, and delivered to you as the consumer.  And it really helps streamline the overall creative process. Enjoy the episode. You can always find James or any of his crew at the business.pilot.ly website. Enjoy. [00:42]   Happy Market Research Podcast.  My guest today is James Norman, the founder, CEO of Pilot.ly? [00:48]   Yep. [00:48] Yep.  We are live at IIeX in Austin, Day 2.  When did you get in? [00:55] Yesterday morning. [00:56]    So, you’ve been here for the whole conference.  Any standout moments for you? [01:00] Not quite yet.  I’ve just been getting calibrated.  I went into a couple workshops, and I thought they were pretty interactive.  So, that was cool to be able to like jump in our people’s platforms and kind of walk through the demo with them.  So, I think that’s definitely something different than what I’ve seen in other places. I’ve just been running into people; run into you, which is cool.     [01:20] Thank you.  It’s an honor to run into you as well.  We’ve had a couple of phone conversations.  And I knew what you looked like on LinkedIn, but like context is really weird. And so.. [01:28] Right.  I’m probably much larger than maybe you thought.         [01:31] You are, you’re a tall guy.  We introduced... I can’t remember if you came up to me or vice versa, but you said, “I’m James.”  And it was just like funny little moment where it took me, I don’t know, a minute. “Oh, you’re James.”  It’s just funny. Tell me about Pilot.ly. [01:49] I mean Pilot.ly is all about understanding the audience and using that understanding to make better business decisions.  And so, it all kind of started back when I learned about the traditional process of understanding content. Similar processes were being used to understand products and audio and whatever else.  But video is so much more complex. And so, I thought the things that people were doing and the things they say to me about what they do were very applicable when they came up with those processes.  If you were to be back in the 80s and you said, “Hey, I need to understand this promo or this TV show.” It would be a viable idea to put 30 people in a room or 20 people in a room and have a conversation.  But the lead time in doing something like that, the cost of something like that, the lack of ability to potentially do it at a rapid pace to get the actual audience you need to hear from,