IIeX NA 2019 Conference Series – Joaquim Bretcha – Netquest & ESOMAR

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Joaquim Bretcha, President of ESOMAR and International Director at Netquest. Contact Joaquim Online: LinkedIn ESOMAR Netquest [00:00] Joaquim Bretcha, Netquest, el Presidente of ESOMAR.  You all know him. He talks to us today about the importance of May 2, 2019.  By the time you’re hearing this, that date has passed, but I would encourage you to mark it on your calendar.  I have certainly done that. It’ll be a much bigger deal going into 2020. This is the Market Research and Insights….  It’s been institutionalized as our day by the U.N. This is a really, really big deal. And the hashtag that you’re going to want to use on social media (Instagram, LinkedIn, and Twitter) is #celebratemr; again, that’s #celebratemr.  If you want to see some of the interactions that have already taken place as well as interact with those individuals, of course, you can always go onto Twitter or your platform of choice and enter that hashtag. I recommend sorting it by “latest” as opposed to “top,” but certainly do both.  And it’ll provide you a really good set of contacts of individuals who are interacting on those social platforms. The hack there is some of them are brands, and some of them are agencies. It’s a great opportunity for you to start interacting and learning who is active on social that is inside of your target market or your buyer.  Enjoy. [01:26]   My guest today on the Happy Market Research Podcast as you all know El Jefe with ESOMAR, el Presidente, right? [01:33]   El President.  That’s in Catalan. [01:38] Joaquim. [01:42] Joaquim, yes. [01:43]    Ah good, did it right.  I always want to change it.  Sorry about that, Bretcha. [01:46] That’s OK, OK.   [04:47]   I do feel bad about that.  So, anyway, tell me what’s going on May 2nd? [01:51] May 2nd.  May 2nd is the Day of Market Research and Insights institutionalized by the U.N. since last year. So, our colleagues from Turkey, the Turkish Association, they did all the process.  So, today the 2nd of May is our day.  We will be heroes for one day. [02:11] For one day.  Bowie, who sang that song? [02:15] David Bowie. [02:15] David Bowie.  That’s right, yeah.  Gosh, that’s going to be the intro song for this episode if I can legally do it.   [02:20] That’s good idea.  We should just be playing this song all day. [02:24]   So, is there a special hashtag that we should be using on social media? [02:27] It’s #celebratemr. [02:29] Got it.  So, a lot of attention.