IIeX NA 2019 Conference Series – Laura Drews Freund – Cranbrook Search Consultants
Happy Market Research Podcast - A podcast by Jamin Brazil
Categories:
Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Laura Drews Freund, CEO and Executive Search Consultant at Cranbrook Search Consultants. Contact Laura Online: LinkedIn Cranbrook Search Consultants [00:00] There’s been a ton of consolidation in the market research space over the last year. Dynata has done a number of acquisitions. There’s been quite a few others. Just follow MR web if you don’t know what’s happening. All those individuals that have been displaced need jobs and, at the same time, one of the No. 1 things I hear from insights professionals inside of brands is that they’re looking to hire. Laura with Cranbrook Search Consultants is a really good contact for you to make if you are looking for a job or you’re looking to place somebody. In her interview, we talk about tips and tricks for both finding good talent as well as making yourself very attractive for prospective hires. So, I hope you find value here. As always, you can find her contact information in the show notes. [00:51] Cranbrook Search Consultants. I’m here with the CEO, Laura. How are you today? [00:58] I’m doing very well. Anxious to get downstairs. It’s actually a pretty good setup this year: there’s multiple, separate rooms; excellent food as usual; some charging stations. So I like the setup so far. [01:11] Yeah, I like it too. You know they’ve got just over 100 additional participants in this year’s show versus last year, which was bursting at the seams, which I think is a big deal because it was in Atlanta historically and this is the first year they moved out of that market, which usually you’d see sort of a decrease in attendance, I would think. [01:28] Right. I think because they moved it out of that one in Georgia, it probably encouraged people because remember there was just that one hallway that had all the booths. [01:38] I do, yeah. You could barely move. [01:42] Yes, I thought that was too crowded. [01:44] Yeah, it was super... It had the feeling of a house party. [01:46] Which isn’t bad. [01:48] No, it’s not. I know. I kind of liked it, to be honest, but … [01:51] We’re kind of having a party here. [01:52] I agree. [01:53] This is a party. [01:54] Totally. So, you’ve been in the market research space for quite a while. [01:57] Yes. [01:57] Tell me a little bit about what it is that you guys do. [02:01] So, we hire full-time, permanent professionals within the market research space...