IIeX NA 2019 Conference Series – Marc Macellaio – Fuel Cycle

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Marc Macellaio, Vice President of Sales at Fuel Cycle. Contact Marc Online: LinkedIn Fuel Cycle [00:00] Marc Macellaio, Fuel Cycle.  This is the second interview I did on site at IIeX with Fuel Cycle.  Fuel Cycle is a marketing research cloud platform that allows you... They have their own set of solutions and also you can plug in some external tools that you might have as well in your research portfolio.  You know for me, this is probably one of the more interesting businesses. When I think about my next thing, I definitely feel like there’s an element of their API-driven marketplace yadi-yadi-yada that is real interesting.  But I’d encourage you to think about the last 12 years that they’ve been in business: how they have evolved and stayed, not just relevant, but actually move more, more towards the cutting edge of technology and adding value to our ecosystem.  Enjoy. [00:50] I am sitting here with the head of sales, Marc, at Fuel Cycle.  Marc, thanks for joining me on the Happy Market Research Podcast.    [00:56]   Thanks for having me.  Really appreciate it. [00:57] Alright, cool, man.  What do you think about the show?  IIeX, this is Day 3. I’m a little tired [01:02] I’m a little tired, but we’re having a blast.  A lot of energy and really innovative tools out there. [01:07]    You guys have a nice presence in the North Hall, I think, or South Hall. [01:10] Yeah, one of the two.  The one with the big, orange pillows in the couches, everything, yeah.  Can’t miss us. [01:16]   Right, totally.  So, were you at last year’s IIex?   [01:20 I was.        [01:20] What do you think about the difference in venues?           [01:21] I love this venue.  Obviously, it’s larger, more space.  I think more energy. I mean it’s easier to get around and a...  The last year just getting too large, I guess, people kind of getting shoved out.  So this has been great. [01:34] Have you been able to attend any sessions? [01:36] A handful of sessions, yeah.  Mainly, I’m kind of working the room, working the booth, that kind of thing.  But, yeah, a lot of really good information around and talks around AI and sort of what’s next around market research.  So really cool. [01:46]   So, let’s talk about Fuel Cycle.  You guys are a, from my understanding, a comprehensive, end-to-end research technology platform that allows community management and then you also have your own tools for conducting qualitative research.  Is that right? [02:00]