IIeX NA 2019 Conference Series – Rick Kelly – Fuel Cycle

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Rick Kelly, Senior Vice President of Product & Research at Fuel Cycle. Contact Rick Online: LinkedIn Fuel Cycle [00:00] Rick Kelly, Fuel Cycle, Senior Leader at that company.  This is the second interview we did with Fuel Cycle. As I already mentioned, Fuel Cycle is a research, cloud-based platform that has their own set of qualitative and quantitative solutions integrated directly into it as well as they’ve plugged in some other tools.  Interesting fact: Rick Kelly and I have picked grapes in the same fields; I think there might have been a decade in between. But it was really funny talking with somebody with a very similar cultural point of view, having a very similar upbringing. Hope you enjoy this episode.  It was a lot of fun for me. [00:38]   Hey, everybody.  I am here with Rick Kelly, Fuel Cycle.  Rick, thanks for joining me on the Happy Market Research Podcast today.   [00:46]   I am thrilled to be here. [00:46]   I promise you you’re not more excited than I am.   [00:49]   OK, that’s going to be a tough competition, but I’ll let you have it for now.  Let’s see how this goes. [00:53] So, Day 1, you’re my very first interview.  So I’m going to do some special promotion around this particular episode.  Fuel Cycle, tell me what is going on there. [01:02] I mean there’s a lot of things going on.  So, obviously, we have a big background in research communities. [01:07]    So, actually, let’s back up.  When did you guys start? [01:09] So, Fuel Cycle’s been around for 12 years now.  We were formerly known as Passenger, and we branded it about three years ago to Fuel Cycle.  So, we’ve been around, known for our research communities. And then, over the past little while, we’ve launched like a product exchange where we integrate with a bunch of different partners and everything as well and really been repositioning ourselves as a market research cloud, centered around our research communities, with the idea being that we can integrate with just about any other technology provider in the research space and link that to the research communities and run just about any type of project you’d like.   [01:43]   Got it, cool.  Give me an example of your favorite project you guys have worked on. [01:47] You know what?  There’s lots of really cool ones, but here’s a great example.  We just launched a feature called FC Live. And what we can do is we can do UX-testing on mobile devices.  So a research respondent can take a prototype that’s sent to him by a researcher, share that screen on the phone, capture the entire screen and walk-through experience whether it’s a online shopping experience or a new app or something like that.  All that video is captured and then it’s transcribed by Voxpopme and available for analysis in a few hours.