IIeX NA 2019 Conference Series – Vignesh Krishnan – SampleChain

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Vignesh Krishnan, CEO of SampleChain. Contact Vignesh Online: LinkedIn SampleChain [00:00] Vignesh Krishnan, SampleChain.  This is a young startup. This guy is bringing a breath of relevant expertise to the market research space.  He’s an early employee of Lucid. After leaving that, he started this DMP, which is a Data Management Platform that is intent on connecting sample and tools to improve overall source transparency and, ultimately, quality, which I know is a really important issue based on the interviews I’ve done.  Enjoy the episode and the conversation with him. [00:32]   So, my guest today is Vignesh Krishnan, SampleChain.  We are live today at IIeX in Austin. What do you think about the show? [00:40]   So far, so good.  I went to one of the conferences.  Again, it’s all about meeting the people and listening in.  So, it was pretty enjoyable, yeah. [00:47] Yeah, I think in business you really only have a single piece of IP, and that is your connections.   [00:56] Yes, I would agree.  Absolutely. [00:57]    And there’s probably not a better venue from my vantage point than events like IIeX. [01:03] Yeah, for sure, yeah.  Well, Andrew got me on the podcast.  So, there you go. That’s a connection, right?   [01:08]   You know that’s true actually.  That’s funny. Andrew with Lucid.  So, in a year, how many of these events or events like this do you wind up going to? [01:17] Yeah, so I just started SampleChain; it’s been about six to eight months since I started it.  I’ve been to SampleCon, and IIeX as well; so, this is the second one. I would say I’m probably going to Insights Association too.          [01:28] Alright, cool.  Yeah, Insights Association has a great...  Of course, a different organization (GreenBook, apologies) but they also have some really good, unique shows.            [01:37] Absolutely.  And it is in the backyard in New Orleans; so, I’m just going to walk across the street and go to that one as well. [01:42] So, you’re based out of New Orleans. [01:43] Yes, I’m in New Orleans. [01:44]   OK, perfect.  Well, tell me about SampleChain. [01:46] So, my background, you know...  Starting with the New Orleans story, I graduated from Tulane about ten years ago, the local university there.  And I got into Lucid pretty early joining it at the company; had and saw amazing growth. And then, after a while, decided that, “You know what?  I just want to try something new.” I did see there was a lot of analogies that we made as an indus...