Iris Yim, Principal and Chief Strategist at Sparkle Insights, on the Role of Diversity in Consumer Insights

In this episode, we’ll hear from Iris Yim, Principal and Chief Strategist at Sparkle Insights on her opinion and experiences about diversity in consumer insights.  Find Iris Online: Website: sparkleinsights.com  LinkedIn: https://www.linkedin.com/in/sparkleinsights Twitter: https://twitter.com/SparkleInsights Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com. [00:00:00] Jamin Brazil: Hi, I'm Jamin Brazil and you're listening to the Happy Market Research podcast. My guest today is Iris Yim, principal and chief strategist at Sparkle Insights. Founded in 2015, Sparkle Insights is a full service research and strategy firm with extensive experience in insight development for Fortune 500 companies. Iris, thank you very much for joining me on the Happy Market Research podcast today. [00:00:22] Iris Yim: Thank you, yes, happy to be here.