Issue 4 – Happy MRx Podcast Newsletter

This newsletter is best read while listening to LL Cool J’s Moma Said Knock You Out.  As Chueyee and I are writing this somehow it came up that she doesn’t know who LL Cool J is. So, if you do know...they you should listen with the satisfaction that 90s R&B is being passed down. If you don’t know LL Cool J...my goodness! Click the link right now!  https://www.youtube.com/watch?v=vimZj8HW0Kg Now, on to the important stuff…  Are You a Marketer?  If so, I’ve got a gift for you! After over 40 hours of research on how to optimize your blog posts, I’m releasing the first set of tips on SEO optimization.  Why do a blog?  * The best place to bury a dead body is on the second page of Google. In fact, there is a 36.4% clickthrough rate on the first link and a 2% rate on the 10th (last one on the first page). * 70% of your traffic will be looking for knowledge and 15% are looking to buy now.* Blogs are the engine that tells Google you are an authority on whatever you sell. Drive the 70% and benefit from better Google placement.  Tip: Don’t use blogs as sales pieces. Users will see straight through and “bounce” (e.g. use their browser back button and get off your site). Google translates a faster bounce as less relevant and will deprioritize you relative to your competitors.  Golden Rule: Don’t invest in lots of little blogs. Instead, make one definitive piece of work that gets to the first position in Google.  When researching a topic to do a blog post on, what tools do we use?  * Search trends on Google to ensure you are talking about the right thing at the right time; https://trends.google.com/trends/* Google Adword Planner will help you frame your blog post in the best possible way; https://ads.google.com/* Keyword research helps you put the right words in your article title and subtitle for maximum relevance: https://keywordtool.io/* Use a Browser Private or Incognito mode to search for topics prior to doing any writing. This will ensure you are seeing general search results vs tailored to your browsing habits.  What should my blog post include?  * Keyword-focused header* Featured image* Prominent email signup box with a descriptive call to action* Social sharing buttons* Helpful detailed article focused on the keywords* Multiple compelling images, videos or charts* Internal links to other posts and service pages* Call to action for comments, related articles or more information HACK: Comments have an oversized impact on organic SEO in Google which is why Reddit performs so well.  Recap: Your blog will not generate many leads. Your blog will improve your site authority which will place you higher for the 15% of searches that are looking for your goods or services.  Content Tip: Always start with this Madlib…  Our company is where [audience] finds [content] for [benefit]. Then, identify your blog post’s target audience:  * Potential customers we can help through our products and services* Anyone we can help through our expert advice  When you share your expert knowledge, you pull your audience toward you. Types of blog posts: