MRMW NA 2019 Conference Series – Gus Valen - Curator Video

Welcome to the MRMW NA 2019 Conference Series. Recorded live in Cincinnati, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Gus Valen, CEO of Curator Video. Contact Gus Online: LinkedIn [email protected] Curator Video [00:00] Gus Valen, Curator Video, MRMW, on the floor:  It was really neat getting to know them. I had not heard of that company before.  Very interesting value prop. Their information is in the show notes. One of the things I wanted to highlight is how PII is playing a role in video.  Gus has a really interesting point of view. And then in addition, we talk about “stated” versus “observed” behavior and how brands are leaning more and more on observed behaviors and incorporating that into self-reported diagnostic questions.  Enjoy! [00:34]   Happy Market Research live at MRMW.  My guest today is Gus, CEO of Curator Video.   [00:43]   Hi. [00:44]   How are you?   [00:45]   I’m doing great.    [00:46] Good.  What do you think about the show so far? [00:47] It’s a good show.  So, I’m meeting lots of people and learning a lot. [00:51]    Yeah, good.  So, any highlights? [00:53] Well, I mean for me I think just really understand that research is now more of a continuous process than an event.  I think is probably the big takeaway for me. [01:04]   Yeah, that’s actually such an interesting point.  I know you’re exhibiting. Have you been able to attend any of the sessions? [01:12] Yes, a few.        [01:13] OK, cool.  So, one of the themes I heard yesterday, Day 1, was this kind of movement away from linear consumer journey to a more abstract kind of touching the customer on wherever it is that they are on the continuum of driving really emotional connections to the brand as opposed to more of a strict funnel approach.  At least, that’s how I was processing it. [01:42] Sure, interesting. [01:44] Yeah, yeah.  To your point though, about it being a journey, the brands are kind of understanding that. [01:50] Right, right. [01:51]   Then technology is interesting because it’s starting to map more of that journey.  Did you see the FourSquare presentation? [01:59] Yes, I did, yeah. [02:00] What did you think about that? [02:01] Yeah, I think it’s amazing that... the way that they can even look at the floor you’re on by the barometric pressure.  [laughter] It’s kind of crazy.    [02:10] I know.