MRMW NA 2019 Conference Series – Maryana Stepanova - Borderless Access

Welcome to the MRMW NA 2019 Conference Series. Recorded live in Cincinnati, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Maryana Stepanova, Director of Business Development at Borderless Access. Contact Maryana Online: LinkedIn Borderless Access [00:00] Maryana is a vet of MRMW.  This is the second time that’s she attended the show.  She had a great time as did I. And we talked about some of the benefits of MRMW in that it’s a very intimate environment.  She also, of course, talked about Borderless Access., her company, how they’ve been growing as a full-service market research firm but then also having a proprietary panel that has a unique “Invite-only” and validation on social media approach, ensuring high quality in their sample.  Hope you enjoy this episode. [00:33]   My guest today is Maryana.  Maryana? [00:37]   That’s correct. [00:37]   Maryana, Borderless Access.  What do you think about MRMW? [00:41]   I think it’s a great conference.  It’s actually my second year here.  It’s very private; it’s very intimate.  You get to actually have a lot of one-on-one human interactions with people instead of running around and going from session to session.  So I’m a fan. And it’s a beautiful hotel. [00:59] It is.  Have you seen The Shining?  It totally is the...  I’m going to post this picture along with this episode just so everybody else has the context.  But like... [01:10] I mean the speakers…. [01:11]    The speakers have been amazing. [01:12] Have to feel really famous.     [01:13]   [laughs]  Look at this hallway. [01:14] It’s quite a stage.  Yes, wow, mmhm… [01:17] Right, I mean that’s like the REDRUM at the end of the...   Right, so, ah.  Love the hotel.  The venue’s great.  I actually really like how the exhibit hall is connected to the auditorium or the speaking area ‘cause that feels like, in the way it has been structured, it feels like there’s no bad spot on the floor, which is nice. [01:38] I agree.  It’s beautiful. [01:39] So, you guys spoke yesterday.  Tell us a little bit about what your company does and the talk. [01:46]   So, we are a full-service market research consultancy.  We are most famous for being kind of the pioneers for emerging markets.  We have now built over 34 proprietary panels globally; obviously, started out internationally and now slowly making our way back to Europe, Key West, and Canada.  We do something as small as your traditional quantitative, qualitative research to much bigger, larger things from full-service aspect like designing a questionnaire, toying around with different concepts, full analysis.  We also have created different technologies to support the mark...