MRMW NA 2019 Conference Series – Nihal Advani - QualSights

Welcome to the MRMW NA 2019 Conference Series. Recorded live in Cincinnati, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Nihal Advani, Founder and CEO of QualSights. Contact Nihal Online: LinkedIn [email protected] QualSights [00:00] Interview was with Nihal from QualSights.  Getting to know the “why” is vital in consumer insights.  This is why I believe that qualitative tools like Remesh or QualSights are seriously on the rise right now in market research.  If I predict what’s going to happen in the next five years, I really believe that qualitative-based tools are going to do a better job of delivering conversations at scale than historically surveys have been able to do.  Why is that? Because we’re seeing a constant retraction of people from taking the traditional 15-minute, even 10-minute survey. It just doesn’t fit into the context of a modern life. There’s too many competitions for our attention that draws us away from providing that insight.  So the better that qualitative can be conducted at scale through quick hits of insights and really asking open-ended questions, collecting that information in a video, or audio, or a native experience for the user, that can then be analyzed and reduced to both quantitative and qualitative.  So we know this is bigger than that, and we can actually start understanding the “why.” Hope you enjoy this and also hope you’ll check out Nihal online as well as QualSights at Qualsights.com. [01:28]   Nihal Advani, QualSights, MRMW.  What do you think about Day 1 of the show? [01:34]   So far, so good.  It was great to see ….. Gayle from FourSquare. [01:39]   And you’re presenting, right? [01:40]   Yes.  Actually, with Gayle later today at 2 P.M. [01:43] Gayle is Head of Insights for FourSquare, a massive data company.  I thought it was probably one of the... It’s in my top 10 overall, probably top 5 overall presentations that I’ve ever heard for market research.  It should be a TED Talk. It’s so much value, talking about how data drives positive business outcomes. [02:06] Absolutely.  And I would say it’s very interesting to see how she talked about how people vote with their feet and the kind of data they can provide.  So it’s pretty cool. [02:14]    Yeah, spectacular, actually.  So, you’re speaking with her tomorrow?  Or is it today? It’s actually today. [02:17] Today at 2 o’clock.  We’re having a fireside chat. [02:20]   OK, good.  What are you guys going to talk about? [02:21] Getting to “why.”  It’s all about sort of understanding consumers, and she actually talked about a portion of it, which is all precision at scale, and how in our case with QualSights, we can actually offer precision with scale in terms of consumer behavior.  So, in a nutshell, those are the kinds of things we’ll be talking about as well as things around how... you know what’s it like to be at a startup and stuff.