IIeX NA 2019 Conference Series – Ray Fischer – Aha! Online Research

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Ray Fischer, CEO and Founding Partner of Aha! Online Research. Contact Ray Online: LinkedIn Aha! Online Research [00:00] Ray Fischer, Aha! Online Research.  First off, he is the best voice in market research.  I wish it was me, but it’s not. For those that don’t know, Aha! Online is a qualitative platform that’s used by many large brands.  They support an asynchronous data collection approach for digital ethnography. Enjoy the episode. You can find his contact information in the show notes. [00:22]   Ray Fischer, the CEO and founding partner of Aha!, also has been on the show, one of my favorite podcasts.  The best voice in market research. Seriously, 100%, it’s absolutely true. We’re live at IIeX here in Austin.  What do you think about the show so far? [00:43] Oh, it’s been great, great.  Great energy, new venue, which is super cool.  I think this is my fifth or sixth one. I’m not sure how many they’ve had, but I’ve been to all of them.  This one is really neat. Love Austin, different energy. Atlanta was great, but this is super, super cool.   [00:58] Yeah, it really is.  I agree about the energy point.  I call it the Coke versus Pepsi effect:  some of the executives or people on the floor have been a little bit apprehensive about the structure of it early in Day 1 ‘cause it felt a little bit separated.  But everybody in Day 2 has been excited about the show floor and the interactions that they’re getting and value, value, value. [01:20] Some people aren’t open to change.  You know how that goes. [01:23]   Are we in market research still? [01:25] You’ll always find a complainer, but “no,” it’s awesome. You got to make it what it is, but it is an amazing venue.     [01:31]   Yeah. [01:31] Look at the walls behind you.  And it’s just the color popping out.  I mean that’s emblematic of the energy in this place.          [01:38] I got in big trouble actually because I had placed my...  I have a large case for the equipment, and so I had placed the Penquin case by the...  Anyway, I got in big trouble for it. “Oh, my gosh, I didn’t realize it was actually art.”  It’s legit art. [01:54] It’s definitely.  Don’t scrape yourself on it either; it’s 3D. [01:57] So, Aha!, what’s going on, man? [02:00] I’ve been busy as heck.  It’s really... Last year I think we talked, somewhere near the end of last year.  We had a great year last year. This year we’re off to a rip-roaring start. We’re thrilled.  We’re launching new activities, new things, kind of spreading the word on online qual. Remarkedly, everyone has not yet tried online qual.  So there’s still a lot of untapped territory out...