NEXT 2019 Conference Series - Simon Chadwick - Cambiar LLC

Welcome to the 2019 NEXT Conference Series. Recorded live in Chicago, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Simon Chadwick, managing partner of Cambiar LLC. Find Simon Online: LinkedIn Website: https://www.consultcambiar.com [00:02] I have Simon Chadwick, the legend, here live at the NEXT Conference here in Chicago.  Simon, how are you? [00:11]     I’m good, thanks, Jamin.  How are you doing? [00:12] I’m doing OK.  Thank you for asking.  The weather has been a little bit cold, but not too bad.  A little rainy, oddly enough for Chicago this time of year.  But what are you going to do? We’re in a conference anyway so...     [00:25] It’s not snowing. [00:25] Not snowing, not freezing.  Totally wins, yeah, totally wins.  Actually, it might even be warm for Chicago standards.  I don’t know. [00:32]    I don’t know.  All I think is that when it rains in Chicago, it’s just because the temperature is turning the snow into liquid.   [00:41] Exactly!  Totally true.  It’s a very cold city. [00:43]       Anyway, I love this city [00:45] I do, too.  It’s actually my favorite city globally, but it would be hard for me to move here just because of the winters.  But I absolutely love Chicago. The people are super nice. It feels like a New York, you know like a Manhattan, London-ish type.  [00:59] And great architecture and, you know, the rivers, and...  yeah, tremendous, yeah. [01:05]  It is great.  So, what do you think about the conference so far? [01:08] Well, from what I’ve seen so far, not bad at all.  I’m really looking forward to my colleague Lucy’s paper later this afternoon, which is “Who Killed Advertising Effectiveness?”  Murder at the manor. It’s a detective story, interactive.   [01:30] Of course, Lucy would bring just riveting bend to that subject.     [01:36] Right, right. [01:37]   Or any subject. [01:38]   Yeah, she’s a great speaker.  So I’m looking forward to that.  Looking forward to the comedy show tonight.  Are you going? [01:44] Yeah, I am, I am.   [01:44]   That should be fun.   [01:45] That’s going to be great.   [01:46] Unfortunately, I don’t know about you, but every time I come to a conference,