PAW 2019 Conference Series - Satish Pala - Indium Software

Welcome to the 2019 Predictive Analytics World (PAW) Conference Series. Recorded live in Las Vegas, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Satish Pala, Senior Vice President, Digital at Indium Software. Find Satish Online: Email: [email protected] LinkedIn Indium Software [00:02] You’re listening to the Happy Market Research Podcast.  I’ve already screwed up this intro a couple of times. I apologize for that to my wonderful guests.  Right now, I’ve got Satish Pala, Indium Software. He is a market veteran, been in the industry for 20 years.  Welcome to the podcast. [00:22]   Thanks.  Thank you so much. [00:23]   We are live today at Predictive Analytics World and Marketing Insights World and all kinds of worlds.  I think there’s 12 shows. It’s a lot of shows. That’s right, yeah. From health care... Everybody’s using insights.  What do you see as one of the big trends in the industry? [00:42]   So, one of the things that I see is people having a lot of data, people thinking a data analytics solution will help them but have no direction or a strategy towards these concerns of theirs.  So they are trying to do what I call a prototype-based analytics. So, they would want to spend some money, figure out what insight could come up with that amount of data they have in a shorter cycle, maybe a month or two.  And then they figure out how it is going to impact their business. And based on the business impact, they’re trying to spend more, invest more in the scheme of data analytics where they can get impact, a positive impact on their business.   So, for example, if a company who’s having products related to customer, consumer, for example, electronics and they see the trend in electronics buying has reduced, they would want to analyze this challenge. They would want to analyze why the trend is so in terms of how the consumer behavior is.  So they would want to take the data that they have and analyze the patterns of consumer behavior and identify how they could fix it or, I would say, how they could work around these challenges that they’re facing. Having analysis on data insights on data can give them a picture of what they need to do in the near future.      [02:04] So, Indium Software, you guys have been around awhile? [02:08] Yeah, we’ve been around for almost 20 years.  And, as you said, we are veterans in the IT services.  We deal with quality solutions, services. Primary, I would say the portfolio that we solve, is at once analytics; then we have Big Data analytics, where in we help customers do data engineering, where we bring in all the data into a warehouse or data lake.  We give them business intelligence solutions; we give them visualization solutions; we also offer descriptive analytics solutions; we also offer advanced analytics, predictive-modeling-type solutions. We also help them integrate these solutions into their web portals.  So, one of the key challenges we have noticed is that, while they have done their analytics model on a dashboard or a visualization layer, they are trying to figure out how do I input this into my day-to-day life or day-to-day operations.