WIRe Series – Karen Lynch – InsightsNow

Welcome to the WIRe Series. Recorded live in Austin, this series is bringing interviews straight to you from the WIRe MRx Meet & Mingle event. In this interview, host Jamin Brazil interviews Karen Lynch, Senior Director of Qualitative Insights at InsightsNow. Contact Karen Online: LinkedIn InsightsNow [00:00] I’m here with Karen Lynch.  We are prepping for the WIRe event tethered to IIeX in Austin.  She is the Senior Director, Qualitative Insights at... [00:12]     Insights Now. [00:13] Insights Now.  There you go. This is a little-known fact.  I have participated with WIRe from the very early days when Kristin started it while working with Decipher.  And I actually stopped going to the events because I felt (and this was my Ah ha moment), I felt so uncomfortable being the only man in the room.     [00:38] Oh, got ya, got ya. [00:39] Which is a really interesting counterpoint to like last night - I went to dinner, and there were three guys and a girl.  And I’m thinking to myself, “It’s so interesting having the shoe on the other foot.” And just not having that perspective until you’re in that environment. [00:53]    Yeah, yeah, absolutely.  What you just talked about is what it feels like to be a minority in the room, right?  And so, in many industries, women deal with that all the time: they step into a room filled with men.  So that’s why we celebrate with Women In Research, why we celebrate women in these roles because it’s a strive for equality and strive for balance.  And the closer we get, the better it is for all of us. And your support at those sorts of events brings us closer. So, thank you for that. [01:20] For me, it is such an interesting head space.  The framework of business... Recently, I was reading a Harvard Business Review article and they were talking about how temperatures set in offices are set to men’s ideal temperature. [01:37]       Oh, that’s interesting. [01:38] Which is like three degrees cooler than women would prefer it to be. [01:42] Yeah, most likely. [01:42] And I thought, “Gosh, it’s like just set up in that sort of like framework of...  And I’m not trying like us versus them, us being obviously the man. So, I don’t mean it that way.  I just think there’s so much that’s built up in society that we just take for granted as sort of normal.  And then, to your point, being the only “minority” in room, really does change that dynamic. So, my point in bringing all that up is just that WIRe is an inclusive organization and it’s...  Regardless of any sort of demographic profile, you can participate whether being a supporter or even joining different events they’re putting on. It’s a great opportunity to increase your overall exposure.  Important work. So, ah, tell me Perspective Thinking: “Accessing Perspective Thinking and the Impact on Research Product Development.” What in the world is that? [02:43] What are we talking about?  So, in market research we’ve been talking a lot abo...