WIRe Series – Rebecca Brooks – Alter Agents

Happy Market Research Podcast - A podcast by Jamin Brazil

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Welcome to the WIRe Series. Recorded live in Austin, this series is bringing interviews straight to you from the WIRe MRx Meet & Mingle event. In this interview, host Jamin Brazil interviews Rebecca Brooks, Founder and CEO of Alter Agents. Contact Rebecca Online: LinkedIn Alter Agents [00:00] My guest today is Rebecca Brooks, the CEO and founder of Alter Agents, which is a super cool name.  It’s totally like 007’s research, I think in a good way. [00:14]    Thank you.   [00:14] How are you doing?   [00:15] I’m good.  How are you? [00:16] Good.  Yeah, we’ve known each other for ages in the industry.  It’s been ages since we’ve seen each other at the same time.   [00:20]    I know.  It’s really good to see you. [00:22] So, we’re at the... live at the WIRe events today with...  in Austin with IIeX. I have not been to Austin in literally over 20 years, and the city has completely changed.  How long have you been part of WIRe? [00:36]       I’ve been part of WIRe...  I mean I feel like since the beginning.  I started going to the first meetings in L.A. about ten years ago, which is when it started.  And I’m really happy to be more fully engaged with the group than ever before. So, I’m the Los Angeles event lead in program.  I’m also a mentor; I’m part of the Executive Group. We’re going to our Summit next month. So it’s become a really integral part of my professional life.  I love it. [01:04] We’re going to dive into your business in just a minute, but I want to just focus a little bit on WIRe.  Talk to me little bit about the Mentorship Program. What sort of person are you looking for to fill that seat?  And the other side of it is the mentee. What kind of person is a good fit in that role? [01:22] Yeah, I think that anybody with ten plus years of experience in the industry, whether it’s all on the client or all on the supplier side, is a valuable mentor.  And really someone that will help younger women navigate the corporation world. A lot of them are trying to come up in their business. So, they’re looking to get promotions; they’re looking to get raises.  And that’s a difficult thing for anybody to navigate but especially young women, particularly if their organization is very male-dominated. So the WIRe mentors really have invaluable experience in that regard because they’ve all been successful enough to navigate that path, right?  And then, in terms of the mentees, I mean we’re really looking for women that will not only benefit from the program but that will also continue the legacy of WIRe and, in a few years, turn around and mentor themselves and that are really committed to the program. [02:18] It’s an important work on both sides of it.  What kind of time commitment is involved? [02:22] For me...  Well, I’ve been with my mentee now for two years.   [02:26] Wow. [02:26] Yeah,