Direct Marketing Seminars By Melvin Powers On Mail Order - Part One

In this direct marketing seminars by Melvin Powers on mail order, Melvin discovered he had the "Midas touch" for book publishing when he was 16 years old. After Melvin Powers ordered a book on chess from a Popular Science magazine, he set up shop from his living room and discovered an instant success formula for selling book by mail using small classified ads. Even though he's sold more books than most people can imagine, Melvin says that books are really just the "calling card" for the seemingly endless amount of backend deals you can make from them. And Melvin shares how he makes serious money selling back end seminars, records, consulting and much more from his book sales. He also shares the marketing secrets and licensing deals that have made him an icon in the direct mail, distribution, and book publishing fields. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.