38. Katie Fairweather on Mastering Client Account Management To Increase Retention

In this week's episode, we have a special guest, Katie Fairweather, Agency Director at DOT & Company, who is here to share about mastering client account management. Have you ever wondered what exactly a client account manager does? Katie works closely with digital marketing agencies, helping them with fractional account management. Tune in now to gain valuable insights and practical tips about what a CAM (Client Account Manager) is. Meet Katie Fairweather Katie Fairweather is the Agency Director at DOT & Company. She works with digital marketing agencies to help them with fractional account management. Connect with Katie Learn more about DOT & Company at https://www.dotandcompany.co/. Follow them on Instagram at https://www.instagram.com/dot_and_company/. Tune into the Happy Clients podcast https://www.dotandcompany.co/podcast. Connect with Social Savvy Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq Join the Social Savvy Collective community on Instagram: https://www.instagram.com/socialsavvycollective/ Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap If you are looking for more resources and templates as a social media manager, browse our digital shop for social media managers: https://www.socialsavvyhq.co/shop Need a contract for your social media management business? In less than 10 minutes, your attorney-prepared and peer-reviewed agreement can be in the hands of your clients: https://thecontractshop.com/products/social-media-manager-contract-template?ref=jessicahobbs1 For show notes and more, go to https://www.socialsavvyhq.co/podcast Love listening? We would appreciate it if you would leave a rating and review to support the show!