49. Carly Kerndt on Scaling from a VA to a Full-Service Digital Marketing Agency

Meet Carly, CEO of Flydog Digital, who turned adversity into opportunity during the COVID-19 pandemic. Carly's story begins with her transition from being a virtual assistant to becoming a social media manager. Fast forward, and she's now leading a full-service digital marketing agency, working with clients worldwide. Discover how Flydog Digital helps clients with everything from social media management and paid advertising to SEO, email marketing, branding, and website design. Carly shares insights into growing her business and the importance of data-driven strategies. Plus, you'll get some invaluable tips on navigating the world of client relationships and agency growth! Meet Carly Kerndt Carly Kerndt is the CEO of Fly Dog Digital. She started her business in October 2020 after getting laid off from her job due to COVID. She had a really hard time finding a job so eventually, she said, "if nobody is going to hire me, then I am going to hire me" and she started her business that very same day. She began as a Virtual Assistant, mostly because it was such a buzzword at the time, but quickly pivoted to being a Social Media Manager. Fast-forward 2.5 years and they are a full-service digital marketing agency working with clients internationally.  They have 4 full-time employees and 5 contractors - so they’ve grown quite quickly! Connect with Carly Connect with Carly online at https://flydogdigital.com/ and on Instagram at https://www.instagram.com/flydogdigital/. Use code SAVVY20 to get 20% off their Social Media Manager Squarespace website templates at https://www.flydogdigital.com/?aff=15https://flydogdigital.com/ali-squarespace-template?aff=15 and https://flydogdigital.com/rowling-squarespace-template?aff=15. Connect with Social Savvy Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq Join the Social Savvy Collective community on Instagram: https://www.instagram.com/socialsavvycollective/ Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap If you are looking for more resources and templates as a social media manager, browse our digital shop for social media managers: https://www.socialsavvyhq.co/shop Need a contract for your social media management business? In less than 10 minutes, your attorney-prepared and peer-reviewed agreement can be in the hands of your clients: https://thecontractshop.com/products/social-media-manager-contract-template?ref=jessicahobbs1 For show notes and more, go to https://www.socialsavvyhq.co/podcast Love listening? We would appreciate it if you would leave a rating and review to support the show!