Personal Success and Hyping Yourself with Lucy Wern

In this episode, we talk about how we define success as PR and communications pros. Is it all about money or is it about the work? We talk to Lucy, the founder of ‘The Wern’,  a PR & design ‘do it for you’ consultancy for startups and small businesses. Lucy shares her experience of working with small businesses and her ethos on hyping yourself. We want to thank Lucy for being incredibly vulnerable and sharing her family story with us. Hype Yourself: A no-nonsense PR toolkit for small businesses by Lucy Werner https://www.amazon.co.uk/Hype-Yourself-no-nonsense-toolkit-businesses/dp/1788601238?asin=1788601238&revisionId=&format=4&depth=1  Brand Yourself: A no-nonsense brand toolkit for small businesses by Lucy Werner and Hadrien Chatelet  https://www.amazon.co.uk/Brand-Yourself-no-nonsense-toolkit-businesses/dp/1788602730/ref=sr_1_1?crid=AE3JLJ7TE56Y&dchild=1&keywords=lucy+werner&qid=1626281229&sprefix=Lucy+wer%2Cstripbooks%2C161&sr=8-1  PR Starter Kit https://www.thewern.com/shop2/pr-bundle  Team Wern for Great Ormond Street- Just Giving Page  https://www.justgiving.com/fundraising/lucywerner    Understanding off-payroll working (IR35) Off-payroll working rules for clients, workers (contractors) and their intermediaries  https://www.gov.uk/guidance/understanding-off-payroll-working-ir35    Find Lucy Werner and The Wern  Linkedin https://uk.linkedin.com/in/lucywernerpr  Instagram @lucywernerpr https://www.instagram.com/lucywernerpr/  Twitter @LucyWernerPR https://twitter.com/lucywernerpr    Linkedin The Wern Agency https://www.linkedin.com/company/thewernagency  Instagram @TheWernAgency https://twitter.com/thewernagency   Website https://www.thewern.com/    Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.    Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information      Nextdoor  Twitter: @Nextdoor_UK Website:  https://nextdoor.co.uk/    Follow us on Instagram @HYG5MPod    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/ Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/