Building Your Brand

What’s in a brand? Is it the sleek logo with the matching color palette and catchy tagline? Is it your organization’s mission statement and your event’s core values? Or is it every single thing that makes your event a memorable experience for your participants on race day?Well, according to my guest today, event branding expert Peter Abraham, your brand is all of the above and a whole lot more. It is the heart and soul of your event, and what it aspires to be for your team, your participants,...