Cracking Gen Z Runners

In RunSignup’s latest RaceTrends report, registration data showed that less than 13% of race participants in 2021 races fell within the 18-30 age group - a number that used to be almost 18% as recently as 2017, and keeps on falling. So why is it that races fail to attract younger audiences? That’s what we’ll be exploring today with the help of my guest Pacers Running Marketing Director, Ryan Callahan. Ryan and the Pacers Running team recently pulled off the remarkable feat of getting more tha...