Designing Actionable Race Surveys

Most races only come around once a year. So when you’re working to improve a race for your participants, you’ve got precious few opportunities to receive feedback from them. How do you use those opportunities right? And what feedback should you look to gather from them?Well, my guest today, Laurel Park, has the unique privilege of being both a race director and a PhD in survey design, and has helped countless organizations develop effective surveys that leverage customer feedback to inform st...