Growing a Digital-First Race

At the tender age of 24, with no prior experience or any interest in running, Matt Trevett decided to take a gamble and launch a new 10K in his hometown of Weybridge in Surrey, UK.Matt promised local business groups and the local council he’ll bring 1,000 people to the race in its first year. As you can imagine, everyone was very supportive of the idea - in between thinking Matt was crazy.Fast-forward a few months, and Matt delivered his 1,000 people inaugural Weybridge 10K, as promised, and ...