How to Market Your Race in 2021

2021 is shaping up to be a year of two halves for the endurance events industry. The first half, like most of 2020, has been an almost total write-off. The second? That is shaping up to be one of the busiest race seasons ever, with oversaturated race calendars and intense competition among events for participants making their return to racing.So, what should you be doing to promote your race in this market? And what channels and strategies should you focus on to stand out from the compe...