Marketing Your Race Internationally

Sports tourism - you’ve heard the phrase, people traveling to places to participate in sporting - that’s a whole thing these days. And a very fast-growing thing at that. So, how can your race capitalize on this trend and how can you position your event to attract more overseas or out-of-state participants?That’s exactly what we’ll be getting into today with my guest, George Kakourides, Marketing Director for the Logicom Cyprus Marathon. As you’ll hear, George has worked really hard on growing...