Scaling Up

When races grow from scratch, particularly as passion projects, there often comes a time where growth grinds to a halt. Participation seems to gradually plateau around a few hundred participants and any progress beyond that seems impossible. So, how do you break through this resistance point to grow a race from the hundreds to the thousands? What changes should you make to your team and event to take your growth to the next level? And how do you manage this next stage of growth while avoiding...