Selling Sponsorships

Selling sponsorships is arguably the biggest chronic challenge race directors face. Many race directors simply don’t like doing it, others don’t know where to start, and perhaps some have even given up after multiple frustrations and disappointments.My guest today, Ben Pickel, is the Director of Sales and Strategy at Life Time Events. Ben has been working for years in the front lines of sponsorship sales, and knows a thing or two about the ups and downs of event sponsorship. His advice? Know ...