An Operating System for Behavior Change with Marina Borukhovich

Marina Borukhovich is the CEO of YourCoach.Health which is a practice management software solution for health, fitness and nutrition coaches. This is a unique piece of software that helps you expand the reach of your programming. They call it the only operating system for behavior change which is powered by health coaches. It is so refreshing to hear from someone who is putting coaches first. Marina started her career as a developer at Lockheed Martin, followed by several entrepreneurial ventures. After moving to Amsterdam, being diagnosed with cancer and battling the disease, her passion turned to helping other women feel in control and beautiful through by starting the Future of Health Foundation. During the conversation with Marina, Erin and Laura ask her about her cancer treatment, how it could be more targeted for her, specifically. They also dig into how she went about developing the YourCoach app, why she focussed so much on making it about the coaches, and how they use feedback and incentives from and for their users to ensure it is the most usable app possible (for the coaches and their clients). They also do a deep dive into why learning how to build a program is so important for coaches. The importance of being able to develop your own program, cannot be overstated. The message is - do your own thing, don’t be a cookie cutter.