Crafting the Irresistible Offer with George Liu

Have you been spinning your wheels with social media marketing? Well, in this episode, we talk to online marketing expert George Liu. George teaches fitness and wellness businesses how to leverage paid advertising in their marketing efforts. It all begins with crafting an irresistible offer and then paying to put it in front of the necessary (and correct) eyeballs.   If you have been curious about dipping your toe into paid ads, you are going to love this episode.  During the episode, we get into topics such as how his childhood affected his life and fitness choices, how emotion drives people to buy, the role attention span plays in your ads, who to target and who is not in your market. We also dig into how marketing isn’t a soapbox for your agenda, how to pay (and how much to pay) to get in front of a thousand eyeballs, do images or videos work better, what affects your conversion rate, how to know how much to spend on ads, and also how to construct copy for an ad.  Most importantly, George explains what the heck an irresistible offer is.  This may seem like tricky stuff and perhaps over your head - but stay focussed and you will learn some really valuable online marketing fundamentals and strategies.