How to Iterate and Reiterate with Chris Wilson

Chris Wilson is the VP of content and the head strength coach at Critical Bench, possibly one of the first and most tenured online fitness video repositories which has been going strong since 1999. It is wild (especially for us oldtimers) to consider that online fitness content's been around for a quarter of a century and Critical Bench is a great example of playing the long game in this industry, which is a topic Erin and Lara dig into.   At the end of this episode, Chris get’s into a really remarkable idea about functional aging so make sure to listen all the way through! They also cover how the fitness industry has changed in the last 30 years. Chris walks us through how they iterated not just their sales pages and marketing but their entire programs. One of the most important points of this conversation is how long and how many iterations (or repackaging and rethinking) it takes to create a successful business or product.   We are certain you are going to enjoy this conversation with an online fitness veteran, Chris Wilson.