The Art of Health Blogging & Business Building with Michael Kummer

Michael Kummer, the maverick health blogger, podcaster, and successful owner of a health business, joins us to share his exceptional journey. From wrestling with irritable bowel syndrome to transforming his life through diverse diets and finally building his supplement brand, his journey is an inspiration.   Diving into the world of content creation, Michael breaks down the essence of blogging and how it's more than just writing. It's about resonating with your audience and providing quality, value-added content. With his keen insights into search engine optimization (SEO), he sheds light on the importance of searchability in building a passive income. Michael also talks about link building, content clusters, and how he employed his blog posts, affiliate links, YouTube videos, and podcasts to carve out a loyal audience. The conversation takes us through the maze of Google's algorithms and the potential impact of AI on content creation.   Michael also takes us through the process of creating his organ-based supplements, and the advantages of consuming organs over synthetic multivitamins. His take on the future of content creation and the advent of AI is thought-provoking. The episode wraps up with a glance into his life beyond his business - his homesteading journey and raising animals for food. Michael Kummer's experiences and insights are a goldmine for health coaches and entrepreneurs seeking inspiration or guidance.   Connect with Michael on: Website: https://michaelkummer.com IG: https://instagram.com/mkummer82/ Twitter: https://twitter.com/mkummer82 LinkedIn: https://www.linkedin.com/in/michaelkummeraustria YouTube: https://www.youtube.com/user/mkummer82usa   Episode Overview: 00:00 - Building a Successful Health Business 09:46 - Blogging, Income Generation, and SEO 21:14 - Building Authority and Income Through Blogging 33:51 - Building a Multifaceted Online Business 46:04 - Insights and Growth in Blogging 49:18 - Pros and Cons of AI in Content Creation 53:31 - Building and Selling Organ-Based Supplements 1:02:32 - Organ Consumption and Supplement Branding 1:08:47 - Becoming a Successful Health Coach --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.