Personalization, Patient Centricity, and Cost Savings with Celebrus

Healthcare IT Today Interviews - A podcast by John Lynn

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Effective patient engagement–which is fundamental to value-based care–is based on gathering all available information about each person in a privacy-respecting manner. Celebrus has been helping organizations in finance and retail build profiles of their clients for more than 25 years: “small p personalization,” according to Maigari Jinkiri, VP of Business Development. In this video, Jinkiri explains how to develop patient profiles cost-effectively in healthcare and use them for engagement, improved outcomes, and “costs you can take out of the business.” Learn more about Celebrus: https://www.celebrus.com/ Health IT Community: https://www.healthcareittoday.com/